Fruits, Vegetables & Herbs

Export focused sector that is crucial to rural economies and livelihoods

The fruits and vegetables sector value chain is not only critical to the growth of the rural economy in many economies in the Continent, but has played a key role in opening up export opportunities into the developed economies.

The demand for fresh, packaged and processed fruits and vegetable products continues to increase in Africa at a significant rate.

The demand for fruits and vegetables in the European Union (EU) and other developed markets continues to drive the growth of the fruits and vegetable industry in Africa, but which though appreciative of sourcing affordable supplies from the Continent, demand high food safety, quality and envirnmental requirements that the industry often struggles to meet. Locally sold produce is often mentioned to be of poor quality with risks to the consuming public.

AFMASS Conferences & Expos open up opportunities for fruit and vegetable industry players in in sub-Saharan Africa to find solutions and technologies that improve food safety, environmental and regulatory performance; provide better packaging and supply chain solutions; and improved efficiency in their operations.

Kenya and Northern African countries have built adequate capacity to take advantage of their fruits and vegetables industry over the years. However, other counries with significant potential for investment include Ethiopia, Tanzania, Uganda, Ghana, Nigeria, Mozambique, Malawi and more, but are hampered with lack of local skills and legacy issues.