New industry sectors that will boost the entire sub-Saharan Africa food related industry going forward

Sub-Saharan Africa has proven itself to be the next growth frontier for leading hospitality, foodservice and retail industry multinationals who are attracted by a changing population matrix, improving incomes and growth in demand by the young people for convenience.

In a matter of a few years, international brands including Marriott Hotels, Pizza Hut, KFC, Shoprite, Game, Burger King, InterContinental Hotels, Subway, Southern Sun Hotels, Pick n Pay and other brands have unveiled new properties in the rest of Africa, with ambitions to grow their influence in the world’s last frontier.

With the entry of these international and South African-based brands, it is expected that the requirements to meet operational and food safety standards in sub-Saharan Africa will have to rise to meet these players’ international standards, opening opportunity for product and service providers to find new business opportunities.

AFMASS Conferences & Expos enable the hospitality, food service and retail industry in sub-Saharan Africa to find solutions that improve food safety and regulatory compliance; reduce environmental impact of the industry; and reduce costs of production and supply chain.