Sign up to participate at the AFMASS Baking Championship

The 2023 competition is open to practicing formal bakers and pastry chefs from Africa

The AFMASS Baking Championship is a new initiative by the organisers of the AFMASS Food Expo that is mainly focused on promoting excellence in the bakery industry in Africa.

The Championship’s main goal is the advancement of the baking and  baking profession in Africa and to create vibe and celebration at this pan-African Expo.

In the first edition, the Championship will focus on the cake making and decoration – where creativity, science and art converge, thereby enabling attendees to experience the wonderful are of baking.

The competitors will be judged by a Panel of Judges with vast experience in the field of pastry, cake making and baking, with each entry evaluated on originality and creativity in the use of ingredients, decoration and the use of technical skills. They will also be judged on cleanliness and overall presentation of the final cake.

Practising pastry chefs and cake makers are encouraged to sign up to participate at the Championship, which enables each of them to present to a regional and international audience and a judging panel with a chance to win and grab the headlines in Africa and across the World.

How to Enter

The Competition at the AFMASS Food Expo is the culmination of a number of rounds of activities that take place before the main event, and is open to teams of two each, who would represent a current business operating in the cake making or pastry business in Eastern Africa.

  1. Register for the chance to participate at the competition through our online portal. NOTE: Entry submissions open from February 15, 2023!
  2. Send a HORIZONTAL selfie video or video of two minutes maximum length, introducing yourself and why you would like to enter the competition. The video should answer the following questions: Who are you and why are you interested in cake making and decoration? What kind of cakes do you like to bake and why? 
  3. Follow @AFMASSFoodExpo on Instagram, LinkedIn and Facebook
The initial video submissions will be reviewed and those entries that make it past this stage will qualify for the semi-final stage.

The semi-finalists will be given a guide and will be supplied or advised on the main ingredients to use for the real challenge: decorate a cake under the watchful eye of the judges. 

The final six finalists from the semi-final stage will be invited to participate at the main competition at the AFMASS Food Expo, where they will a cake or several cakes before a live audience, for a chance to win!!

The overall winner and the finalists will receive wonderful goodies and a cash reward from the organisers and the sponsors of the competition!!

If you love cakes as we do, we think this would be a wonderful opportunity that you can not dare miss. Please send in your entry at the earliest opportunity, immediately the entries submission window is opened by the organisers!!


The following companies have confirmed sponsorship of the event in 2023. We look forward to more brands joining the movement . . .




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