SPONSOR/EXHIBITOR FAQs

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Frequently Asked Questions

Our events provide companies with an interest in Africa’s growing industry to meet and trade with the key decision makers from the food, beverage, milling and hospitality & food service industry across Africa.

Held in a number of African countries, with plans to expand further in the coming years, our events have become the most critical trade events for the food, beverage and milling industry since they commenced in 2015.

We have received the following questions from past sponsors and exhibitors:

AFMASS Food Expo events are free to attend by all interested parties as long as they have interest in the food, beverage and milling industry in Africa. Only those above 18 years will be admitted, however.

Prior registration on the website is preferred (to avoid queues and ensure you have your seat before the events fill up), or registration at the event venue.

You are most likely to meet and network with industry key decision makers from the food, beverage, milling and hospitality & foodservice industry from Africa and beyond; Government officials from key regulatory agencies; suppliers of equipment, packaging, ingredients, food safety, lab & post-harvest solutions and services to the industry; managers from NGO and development institutions; academicians, researchers and university students.

AFMASS Food Expos are Africa’s fastest growing food, beverage and milling industry events, with a growing influence and impact on the growing industry in Africa.

We believe that AFMASS Food Expo events offer these unique aspects that attract the key decision makers from Africa to participate: 

  • AFMASS Food Expo events offer the most diversified solutions to the key decision makers in Africa. From milling equipment, packaging, automation, ingredients, laboratory solutions, to financial services, attendees meet and network with the broadest solutions covering the entire scope of food manufacturing, retail and foodservice. Further, with solutions across the entire food and agriculture value chain, from dairy, beverages, grains and pulses, horticulture, meat and many more, AFMASS Food Expo events enable investors to access all they need at one event and location, better then any other event in Africa. 
  • The high quality and informative conference sessions are a major attraction to entrepreneurs, managers and other stakeholders from the Continent, who are seeking ways to improve efficiency, reduce costs and improve their family’s nutrition and health status
  • AFMASS Food Expo events offer unique networking opportunities including cocktails and dinners that attract some of Africa’s key decision makers to the events to meet with private and public sector stakeholders.
  • AFMASS Food Expo events cover several countries in Africa, with editions in Eastern and Southern Africa, with plans to enter Western Africa in future. There is no better way to discover Africa than to participate at the fastest growing series of food industry trade events in the Continent.

AFMASS Food Expo events offer unique opportunities to suppliers and food companies to stand out in an increasingly crowded market place across Africa. 

By sponsoring an AFMASS Food Expo event, you receive a number of benefits, including free premium and bigger booths; prominent logo placement on the dais, Expo Hall, Brochures, websites and social media exposure; opportunity to chair sessions, present relevant papers at the conference and free advertising on the www.foodbusinessafrica.com website, among many more.

Some of the world’s leading companies (including BASF, DSM, Atlas Copco, Buhler, Coca-Cola, Nestle, Brookside Dairies, Endress + Hauser, Tetra Pak, bioMerieux, Vision Scientific Africa, DNV GL, Pingle, Fairy Bottling, KWAL and Kericho Gold) have sponsored past editions of the events, indicating the quality and variety of partners that continue to work closely with the event to further their goals in Africa.

A regular 3mx3m (11feet x 11 feet) booth comes with one table, two seats, a power source with specifications of the host country, two lights and a dustbin.

You can upgrade your booth to reflect your company’s branding and style at an extra cost. Please contact the organisers to the event to advice you on the costs and options available.

Sponsors and exhibitors have FREE access to the conference sessions, Expo Hall, Field visits (where applicable).

As a sponsor/exhibitor, yes, you can invite stakeholders yourself or in coordination with the organisers to the conferences and expos. To enable a smooth process, this should be done early to ensure your guests don’t miss the events.

You can keep logging onto this website or you can sign up to our industry e-newsletter – and we shall keep you informed regularly on the events and more . . .

Sponsors, exhibitors, speakers and delegates to the events are required to meet visa requirements of the particular country hosting the events. The organisers can however assist where possible, including issuing an invitation letter to enable your travel into the host country.

The organisers of the event may have a number of preferred hotels in the country hosting the events, where discounted rates may be available.

Information about partner hotels are posted on this website on the particular event’s page. Check regularly for any new updates.

Further, you can contact the organisers for details about partner hotels close to the venues, and which fit your budget.

The venues where the events are held are usually easy to access for delegates and visitors. Parking is mostly free to sponsors, exhibitors, speakers, visitors and delegates at the events.