Contact us: +254 725 34 39 32 info@fwbrandsmea.com

Grow your business - Sign up to Exhibit at AFMASS Expo events across Africa today

Join leading international, regional and local companies at AFMASS Expo events across Africa

EXHIBITING AT THE EXPOS OPEN NEW MARKETS FOR YOUR BUSINESS IN AFRICA

AFMASS Expos - comprising AFMASS Food & BevTech and AFMASS Milling & BakeTech Expos - are the largest international trade shows and conferences focused on Africa's food & beverage manufacturing and milling & feed industry; dairy, meat & poultry as well as the logistics, hospitality, packaging and agriculture industries.

As an Exhibitor at upcoming editions in Africa, your company will be joining a growing list of international industry leaders, regional conglomerates and local companies who have grown their business and influence across Africa by continuing to participate at these regional events, year after year.

With the events hosted across some of the most important countries in Eastern, Southern and Western African countries your company has the unique opportunity to participate and grow your business across Africa while utilising the largest collection of trade events for your target market!!

UPCOMING EDITIONS IN AFRICA

AFMASS Expo events - and its constituent and co-located events - are scheduled in the following countries in 2027 and early 2028 (subject to minor changes)

Tanzania - 3rd edition

MARCH 23-25, 2027 | DAR ES SALAAM, TANZANIA

Kenya & Eastern Africa - 12th Edition

APRIL 28-30, 2027 | NAIROBI, KENYA

Nigeria & Western Africa - 1st Edition

MAY 4-6, 2027 | LAGOS, NIGERIA

Zambia & Southern Africa - 4th Edition

OCTOBER 6-8, 2027 | LUSAKA, ZAMBIA

Ethiopia & Horn of Africa Edition

MARCH 2028 | ADDIS ABABA, ETHIOPIA

WHY EXHIBIT AT THE EXPOS?

One Event Platform - Access High Growth African Markets

AFMASS Expos offer the platforms that connect you with buyers from multiple sectors and countries across Africa — reducing the cost and complexity of market entry while accelerating your business expansion

Meet Key Decision-Makers, Not Just Visitors

The events' recruitment strategy focuses on business owners, procurement managers, factory managers, distributors, retailers and regulators — people with real purchasing power and influence in their business and the industry as a whole

Build Distribution & Agency Networks in Africa

Meet, network and do business with vetted manufacturers, distributors, agents and resellers looking for new principals and exclusive territory partnerships, across Africa

Strengthen Brand Credibility in Africa and beyond

Position your brand as the trusted manufacturer, distributor or retailer in Africa’s most important industries - manufacturing, hospitality, agriculture and chemicals - alongside leading regional and global companies.

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Showcase Products That Meet Local Challenges

Demonstrate how your products, equipment or services boost performance, efficiency, safety, nutrition and care, as well as improve compliance, safety and sustainability in Africa.

Generate Qualified Sales Leads

Join structured networking, matchmaking and pre-event marketing by the organisers that ensure sponsors and exhibitors engage with relevant buyers before, during and after the Expo

SPECIAL SUPPORT SERVICES FOR INTERNATIONAL EXHIBITORS

AFMASS Expos are uniquely structured to support international companies entering or expanding in Africa.

We offer the following support and administrative services to such companies:

  • Pre-event market briefings and buyer + industry insights

  • Introductions to vetted distributors, retailers and agents

  • Assistance with logistics, customs clearance of staff and advice on local regulations

  • Country pavilion options for trade missions

  • Graphic design and printing of brochures, cards and other stationery or booth stickers; and help with coordination activities and recruitment of exhibitor booth staff
  • Dedicated international exhibitors booth construction (modular or and branding)

  • Advice on accomodation and logistics services within host cities plus guidance on shopping and interesting places to visit during the Expo

A growing list of international companies continue to sign up to participate at these pan-African events for the following reasons:

  • Location of the events across Africa’s most strategic cities and regions, facilitating multi-market outreach 

  • The Expos offer lower cost than multiple country visits across Africa

  • Direct access to manufacturers, contractors, importers and large buyers

  • Opportunity to test new technologies, products and pricing in key African markets

WHAT'S ON SHOW AT THE EXPOS

AFMASS Expos - comprising AFMASS Food & BevTech and AFMASS Milling & BakeTech Expos - are uniquely positioned in terms of the wide variety and diversity of new technologies, products and services that facilitate sustainable businesses growth across the manufacturing, hospitality, agriculture, retail and other sectors of the economy, including:

Food & Beverage Processing Technologies

The latest machinery and technologies used to transform agricultural raw materials into finished food and beverage products, including milling, baking, dairy, meat & poultry, beverage, fruit & vegetable and oilseeds processing equipment.

Packaging Materials, Processing, Filling & Automation

The widest range of packaging innovations including flexible packaging, bottles, cans, cartons, labels, closures and sustainable packaging materials; plus advanced production technologies e.g. filling, weighing, sealing, labelling, coding, palletising and automated production line systems

Ingredients, Additives & Commodities

International and regional suppliers of food ingredients, additives, flavours, colours, oils, grains, sugars, starches, ingredients systems and food commodities essential for manufacturing food, beverages and consumer products.

Grain Storage, Milling, Bakery and Animal Feed Technologies

Technologies and services supporting the grain and feed value chain, including grain storage systems, silos, milling equipment, feed processing technologies and bulk material handling systems; plus technologies for the bakery, snacks and pastries processing

Supply Chain, Logistics & Cold Chain Solutions

Logistics technologies and services that support efficient distribution and storage, including transport & freight services; cold rooms, refrigerated transport, warehouses and  systems, material handling (forklifts etc) and supply chain software and management solutions.

Engineering, Construction & Industrial Services

Factory design, industrial construction & automation services; utilities provision and management (fuel, power, compressed air, steam, water, waste, fire protection); renewable energy systems; maintenance services, ICT and software platforms; occupational safety and health solutions and other technologies that support modern manufacturing and processing facilities.

Laboratory & Quality Management Technologies

The latest laboratory equipment, machinery and services that ensure food, grain & feed safety; quality excellence and compliance across the manufacturing, hospitality, agriculture industries in Africa; plus training, consultancy and compliance systems and software.

Hospitality & Foodservice Equipment & Supplies

Commercial kitchen equipment, refrigeration systems, catering supplies, raw materials and ingredients, cooking technologies and hospitality solutions designed for hotels, restaurants, bakeries, cafés and institutional kitchens.

Fresh, Processed & Packaged Food & Beverage Products

A diverse showcase of fresh, processed and packaged food and beverage products from Africa and around the world, including dairy products, snacks, beverages, cereals and grains, confectionery; meat, poultry and seafood products; frozen foods, ready-to-eat and plant-based innovations.

AFMASS Expos - comprising AFMASS Food & BevTech Expos and AFMASS Milling & BakeTech Expos -  are the No.1 international trade shows and conferences for the food & beverage manufacturing industry; grain milling, animal feed and pet food manufacturing industries in Africa.

CONTACT US

FW Brands MEA

P.O. Box 1874-00621, Nairobi, Kenya

Call / WhatsApp No:

(+254) 725 34 39 32