AFMASS VIP Program
Powering High-Value Connections Across Africa’s Manufacturing, Retail, Agriculture & Hospitality Industries
The AFMASS VIP Program is an exclusive, invitation-only hosted buyer initiative designed to bring the most influential and high-value decision-makers to the AFMASS Food Expo events.
The program is structured to facilitate targeted business matchmaking between pre-qualified buyers and sponsors and exhibitors across the manufacturing, retail, hospitality and commercial agriculture sectors.
The exclusive, high-level initiative ensures that every interaction at the Expo is purposeful, commercially relevant, and results-driven.
At its core, the program enhances the AFMASS Food Expo platform’s mission of connecting serious buyers with credible suppliers, accelerating trade, partnerships, and investment across Africa’s fast-growing markets and industries.
Who Qualifies for the AFMASS VIP Program?
The AFMASS VIP Program targets senior-level business owners, managers and professionals with direct or strong influence over purchasing and investment decisions.
Participants are qualified based on:
- Direct role in decision-making (C-level, directors, senior managers)
- Active involvement or influence in sourcing and purchasing of new products, technologies or services
- Relevance to the industries represented at AFMASS Food Expo, Africa Chemicals Expo and related constituent events
- Geographic and market influence across Africa or internationally
The Program is targeted at the following key decision makers:
- CEOs, Managing Directors, General Managers, and Business Owners
- Procurement & Supply Chain Managers
- Factory / Production / Quality Assurance / Engineering Managers
- Distributors, Importers & Exporters
- Supermarket & Retail Chain Buyers
- Hotel, Restaurant & Catering (HORECA) and FoodService Operators & Managers
- Government agencies & regulatory bodies
- Investors and project developers
What We Offer VIP Program Attendees
The AFMASS VIP Program is designed to provide a high-value, seamless, and productive experience for qualified participants, including the following:
Pre-Scheduled Business Meetings
- Access to a personalized schedule of one-on-one meetings with sponsors, exhibitors and partners
- Meet multiple suppliers from different countries in one place
- Accelerate procurement and partnership decisions
- Reduced time spent searching for suppliers at the Expo Hall
Exclusive VIP Lounge Access & Fast-track
- Fast-track registration and priority entry
- Access to VIP Lounge for meetings and relaxation
- Dedicated buyer support and guidance services
Curated Matchmaking & Networking Forums
- Direct matchmaking with relevant suppliers of new technologies for your business
- Discounted rates to exclusive networking events at the event such as the Africa Manufacturing Awards, AFMASS Women Leadership Breakfast Summit and the AFMASS Operations Executives Cocktail
Travel & Accommodation Support (Selective)
- Provision of light lunch and drinks during the event
- Partial sponsorship of:
- Travel costs and local transportation
- Business dinners and networking events
- Hotel accomodation
NOTE: Subject to funding availability and meeting the qualification criteria
Access to Innovations & Market Intelligence
- First-hand exposure to new technologies, new product innovations and industry trends across Africa
- Participation in conference sessions and technical forums
Strategic Business Expansion Opportunities
- Identify new suppliers, distributors and partners from Africa and the World
- Explore new markets across Africa and beyond
- Benchmark solutions and new technologies across regions
ORGANISED BY:
AFMASS Food Expos are the No.1 international trade shows and conferences for the food & beverage manufacturing; grain milling, animal feed and pet food manufacturing; packaging; logistics; hospitality and agriculture industries in Africa.
UPCOMING EDITIONS 2026/7
Contact Us
FW Brands MEA
P.O. Box 1874-00621, Nairobi, Kenya
Call / WhatsApp No:
Virginia (+254) 725 34 39 32